The product is great, and she’s tough: Scarlett Johansson is sticking with SodaStream despite PC pressure.
One of the sexiest women in America has the PC crowd in a swivet. Scarlett Johansson, you see, is shooting a Super Bowl ad for SodaStream.
Huh?
As it turns out, SodaStream, the Israel-based booming “make your own soda at home” firm, has a plant in the Jerusalem suburb of Maale Edumim — which is on the “wrong” side of the 1949 ceasefire line.
That “green line” lasted for all of 18 years, until the 1967 Six Day War, and every proposed map for Israeli-Palestinian agreement has Maale Edumim on the Israeli side — but Johansson’s critics don’t care.
The global blame-Israel lobby long ago elevated that line to an almost holy status of “border”; anything Israeli beyond it is really, really bad.
Including SodaStream.
Enter the Boycott, Divest and Sanction crowd. BDS, as it’s known, calls for shunning Israel for all of its perceived sins — and knows it gets its best results when it asks for boycotts of “settlements.”
. . . .
But instead of answering BDS jeers, she simply said she loves the brand and has used it for years, and that SodaStream’s “commitment to a healthier body and a healthier planet is a perfect fit for me.”
She could also add that SodaStream’s plant in Maale Edumim, one of three in Israel, employs 1,100 workers — mostly West Bank Palestinians, under the same conditions and salaries as Jewish workers. A fourth plant, in southern Israel, will hire mostly Bedouin Arabs, now suffering from high unemployment.
In other words, SodaStream boasts many corporate values admired by the politically correct crowd. But not for Hollywood’s anti-Israelis.
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